introducingthe Agency Accelerator
A comprehensive framework for starting and scaling
- FEATURED IN:
turn yourdreams into reality
Agency accelerator is the only implementation program of its kind.
Not only will you learn exactly how to structure your PR Agency — you’ll also
learn how to fill your pipeline with high-paying clients so you can build the
income stream you’ve dreamed of!
what’s holding you back
what’s holding you back
You want to build and scale your
dream PR Agency. But if you’re like
many of my clients when they first
started out, you’re most likely…
- Unsure how to get clients that will pay top value for your services
- Feeling lost in the “set-up” stage — where do you start?
- Wondering if you’ll ever generate enough income to leave your 9-5
- Stuck charging low hourly rates for demanding clients that you can’t
release, because they keep the lights on
(how the heck do you scale like this?)
I know you want to...
- Finally leave that 9-5 that feels like it’s sucking the life out of you
- Stop charging pennies for your services and start earning six-figures
- Build this business your way
(you know, the way that allows you to do what you want when you want)
YOU NEEDa plan
You need a step-by-step strategy that walks you through how to set up
your agency, what to do to attract high-paying clients, and how to scale
it in a way gets YOU out of the weeds and into the CEO seat.
Testimonials
I BEGAN TO GET MORE CLIENTS
“during the program, i began to get more clients without really trying. i began to have more time to focus on putting pr content out there and my email and phone were blowing up with people who wanted to talk to me. since joining jen’s group, i had multiple calls and added 4 clients to my roster. i was not expecting that to happen so fast!”
"
I BEGAN TO GET MORE CLIENTS
i have learned so much from the valuable info in press succes, the content she sends to her mailing list and the community she has created with her jeneration entrepreneurs facebook group. with the tools i have learned from her about how to pitch, i was able to get my products placed in one of my dream publications - essence magazine!
"WHY I DO what i do
WHY I DO what i do
Fourteen years ago, I left my career in law to start a PR agency — even though I had no contacts and no formal training.
it was one of those, “what-on-earth-possessed-you-to-do-that?” risks. i had a stable job as a lawyer for a good law firm. i had a nice associate salary. i had the years of schooling that had lead up to this.
and yet, i kept looking around at all of the lawyers who were “making it”, and I realized there weren’t many people like me “at the top” (a mom who wanted to spend time with her kids).
I didn’t want to be in the office night after night racking up billable hours while my kids were at home playing with a nanny instead of me.
So I decided to go all-in on my dream of
running a PR agency, even though I had no
training, no contacts, and no idea where to
begin. Casual, right?
i knew literally nothing about pr — all i knew is i wanted to dive into this field and build an agency that would give me the freedom, flexibility, and financial independence i wanted. i figured things out as i went along, and discovered that actually… i’m pretty dang good at this.
HERE’s whatis inside...
Week 01.
Developing your
business-owner mindset
you wouldn’t start on a road trip without a destination in mind, right? well the same applies to your business.
in week i, we’re going to clear on where it is you want to go. by the end of this week, you’ll have that ceo mindset and confidence on lock!
this week’s highlights:
- learn how to kick imposter syndrome to the curb when doubt creeps in.
- get my strategy for charging what you’re worth instead of working for peanuts.
- develop your vision code so you can show up every single day for yourself and your business
WEEK 02.
Setting Up Your Agency
The Agency Accelerator is all about implementation — which is why once we have your vision, we’re diving right into actually setting up your agency.
This week, we’re going to nail down your niche and give you a plan to move from freelancer to actual agency.
this week’s highlights:
- create your monthly revenue target and client breakdown based on your annual revenue goals.
- learn how to become the go-to in your selected niche.
- develop powerful, action-oriented content that sets your agency apart.
Week 03.
Filling Your Client Pipeline
you can’t have an agency without clients! Week 3 is all about getting your dream clients clamoring to work with you (instead of you chasing them!).
we’ll identify those ideal clients and put an action-plan in place for “red flags” that you don’t want to work with.this
week’s highlights:
- identify your ideal client and how to attract them to your agency.
- learn techniques to land premium clients that won’t bat an eye at your rates.
- know how to avoid red flags so you can save time and money now.
WEEK 04.
Mastermind Client
Discovery Calls
once you’ve got clients in your pipeline, it’s time to start closing deals.
in week 4, we’re focusing on how to structure a masterful discovery call so you can easily identify if a client is a good match (and easily close the deal!).
this week’s highlights:
- identify the key questions you ask to determine whether you’re a good match or if you’re wasting your time.
- discover what information you should prepare before the call so that you can look like an expert.
- participate in mock discovery calls to improve your skills
Week 05.
Writing Winning Proposals
i’m handing over my exact breakdown of what to include in your proposals to make them stand out and highlight your agency.
this structure is the same one i’ve used to land two billion dollar clients… so yes, it works!
this week’s highlights:
- create your own proposal template that compliments your branding.
- uncover the psychology behind copy that grabs your client’s attention + makes them eager to work with you.
- get my $15,000 proposal that got accepted immediately, and learn how to use it in your business.
WEEK 06.
Onboarding New Clients
congratulations! your proposal was accepted. now what? week 6 is all about making the transition into your agency a smooth one for you and your new clients.
we’ll be making sure you dazzle these new clients immediately!
this week’s highlights:
- create policies to include in your retainer agreement to protect your agency.
- gather assets from your clients so you can get to work asap.
- get the step-by-step walkthrough of what you should be striving to accomplish for your client in the first month of the engagement, so they stay happy, excited, and engaged.
Week 07.
Crafting PR & Social
Strategies that Slay
now that you have your new clients, it’s time to get working!
week 7 gives you a behind-the-scenes look at how to develop comprehensive PR & Social Media strategies for your new clients that actually work.
this week’s highlights:
- grab my exact strategies I use with my clients to increase their social reach.
- Create a content calendar and flawless template you can reuse over and over again.
- Convert social media fans to loyal customers with visuals.
WEEK 08.
Reporting Your Results
you’re putting in the work… now it’s time to show it off! In Week 8, we’re diving into report your results so you can show your clients the fruits of your labor.
we’ll nail down what to report on and how to present it in a way that keeps them impressed.
this week’s highlights:
- identify what to include in your pr reporting spreadsheets.
- create clean, crisp press clips in canva to showcase your results.
- get my social media report example that you can use for your own clients every month.
Week 09.
Elevating Your Role
now that you have your pr agency successfully up and running, it’s time to get you out of the weeds and into the ceo role.
this is the crucial stepping stone for taking your agency from “just-starting-out” to breakthrough business!
this week’s highlights:
- get out of your day-to-day grind so you can leverage your time to think bigger for your agency.
- identify the key things to look for when you start hiring team members.
- get all of your questions about hiring and processes answered!
PLUS SPECIALbonus library
Get access to our database of frequently asked questions
and business-building resources, which we add to every
time new topics or trainings come up.
Testimonials
I BEGAN TO GET MORE CLIENTS
i have learned so much from the valuable info in press succes, the content she sends to her mailing list and the community she has created with her jeneration entrepreneurs facebook group. with the tools i have learned from her about how to pitch, i was able to get my products placed in one of my dream publications - essence magazine!
"
self-study
- lifetime acces to 9 core training modules
(value $6997) - exclusive templates, resources, and swipe files for prospecting, pitching, and swiping clients
(value $2997) - private facebook community of agency owners
(priceless)
- 12 month group coaching experience
- bi-monthly q&a and hot seat coaching with jen
- lifetime access to press success, a comprehensive pr stratgey & execution program
(value of $1997)
vip fast track
- lifetime acces to 9 core training modules
(value $6997) - exclusive templates, resources, and swipe files for prospecting, pitching, and swiping clients
(value $2997) - vip private facebook community of agency owners
(priceless)
- 12 month group coaching experience
- bi-monthly q&a and hot seat coaching with jen
- lifetime access to press success, a comprehensive pr strategy & execution program
(value $1997)
Frequently asked questions
I’m feeling so overwhelmed just trying to get my agency up and running. How can I fit this in?
Agency Accelerator is here to make sure you’re focused on the RIGHT things — because at the end of the day, I can’t tell you how many agency owners spend their time on tasks that are actually preventing their agency from growing. If you’re feeling overwhelmed with all you have to do, this program is actually perfect for you! We’re going to narrow down that to-do list and get you focused on the must-do tasks only.
I’m not ready to leave my 9-5 yet. Should I wait until I’m a full-time agency owner?
We’ve had several Accelerator clients go through the program while they are still in their day job and it’s given them the structure, clarity and most importantly the confidence to make the leap to full time agency owner! So no — don’t wait :).
I’m a brand new agency owner (in fact, I haven’t even started yet…). Is this too advanced for me?
Absolutely not! You’re exactly where you should be. This program was designed to support you in creating a more profitable agency, no matter where you are in your journey. If you’re just getting started, this program will ensure that you set up your business the right way, so you don’t have to dig yourself out of a mess before things are even up and running!
I want to invest in this program, but I’m worried I won’t be able to actually create a successful agency. What should I do?
I hear you — investing in this program means investing in yourself. Only YOU know if you’re ready to make that leap. But here’s what I can tell you: this program is based on my 14+ years as an agency owner. This process works, and not just for me… but for the amazing women who have used this framework to build their own successful agencies. If they can do it, why can’t you?
